Essays:
Going Global
Social Integrity
Corporate Evolution
Interpretations:
Interpretation #1
Interpretation #2
Interpretation #3
Creative Writing:
Cool Poetry
Tame Poetry
Short Stories
Dreams
Quenchable Quotes
CV:
Résumé
Resumen en español
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Social responsibility must be inherent in an organizations objective strategy, simply to aid the well being of society. However, without bottom line concerns, social responsibility cannot be implemented. In most cases, a company or organism, must make a profit before it can contribute to a society in dyer need. Hence, when the business entity is profiting, social integrity can be regarded as preeminent concern.
For example, the Vermont ice cream giants Ben & Jerrys, who pride themselves on philanthropy, donates 7.5 percent of their profits to charity. If more organizations engaged in this activity, society would be more equal, hence, more stable. However, without overhead being met, the super premium ice cream gurus wouldn't have a chance with secondary concerns such as monetary philanthropy.
According to Levi Strauss Chairman and Chief Executive Robert Haas,
"The organization needs to be an ethical creature - an organism capable of both reaping profits and making the world a better place to live."
The profits exist, hence in theory, Levi's can afford the practice of ethical concerns. For example, they do not conduct business with those who violate their stringent standards of work environment and ethics. The conglomerate pulled an astounding $40 million worth of business out of a vast Chinese market. This act was in protest of human rights violations.
The arduous task of balancing bottom line concerns with social responsibility considers careful analysis. The adamant concern of public relations and ethical integrity weighs substantially in the planning for a companies continued success.
Wise Management
or Public Relations Strategy?
The weight of Public Relations is tremendous. When a company performs philanthropy, people are impressed. This contributes to overall image, thus, sales of products and/or services can only increase.
For example, The Calvert Group, a mutual fund company, demonstrated social zeal in prohibiting investments in companies that produce guns, cigarettes and vodka. Hence, an angelic image was produced. This in turn increased overall business with other entities that appreciate what the mutual fund company did.
When the Body Shop decided to use simple, natural ingredients harvested without harm to the environment, and for the benefit of indigenous people, business escalated. Hence, the image of third world sensibility proved advantageous.
The concept of public relations seems to weigh higher than all things considered regarding the implementation of performing that which is utilitarian, or, the greatest good for the greatest number. For example, a company contributing money to clean harbors or to make drinking water healthier would certainly publicly announce the respective endeavor.
Societal improvement is drastically needed. Hence, it is imminent that corporations make a serious effort to incorporate this. However, there must be a pay back for the company or the philanthropy is not feasible. Ideally, their are ways that companies can contribute to society and be rewarded simultaneously. Theoretically, through corporate philanthropy, everyone is happy and quality of life increases.
Personal Philosophy
Today, it appears as if there are more problems on a macro scale than ever before. Therefore, social responsibility by organizational entities is more important than ever. Governments are relied upon to allocate tax money to the well being of society. For example, lifestyles of the mentally ill and homeless could be improved. Also, the world's environmental conflict is currently exponential. This includes the extinction of flora and fauna.
Perhaps their is absolutely no way the government can do enough. Hence, organizations need to contribute. However, in doing this, the very important issue of public relations is improved. In addition, the company gains enormous tax benefits.
I still believe that more incentives are needed for corporations to help improve the future holistic entity of the earth. The overall issues at stake are the environment, and the human quality of life now, and in future generations.
Perhaps the greatest incentive to participate in social good is social good itself. People and organizations need to be aware of problems. This constitutes public relations campaigns by the government, profitable companies, and even the non-profit sector. Although steps are currently being taken to improve life on earth, greater measures must be implemented in order for our species to increase its quality of life, opposed to diminish it.
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