lies
...in the electric age there is no longer any sense in talking about the
artist's being ahead of his time. Our technology is, also, ahead of its time, if
we reckon by the ability to recognize it for what it is. To prevent undue
wreckage in society, the artist tends now to move from the ivory tower to the
control tower of society. Just a higher education is no longer a frill or luxury but
a stark need of production and operational design in the electric age, so the
artist is indispensable in the shaping and analysis and understanding of the
life of forms, and structures created by electric technology.
- McLuhan