PSCANtm
PRECISION MARKETING
- Precision marketing is like database marketing.
- While we can improve our chances of being in the right
place and talking to the right person or even saying the
right things, can we improve our ability to do so at the
right time?
- An objective of marketing strategies is to improve
response while reducing cost. Beyond the simple
"Y" contacts = "X%" sales, marketing
strategies can become very complex. So why solicit to
those who are unlikely to be interested in what you are
marketing? That's expensive.
- Seasoned marketers affirm that (client) resistance is
transient or changes over time. However, this does not
define how long that time could be. Actually, the clients
who are going to buy, will do so "in their own
time."
PSCANtm can tell
us more about when that time may be.
How do I use these
maps -- All orders include instructional information.
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